Karl-Heinz Land is an insider in digital transformation. He has been experiencing and shaping his core theme - digitization - for over 35 years, among others in management positions at internationally operating companies such as Oracle, BusinessObjects (SAP) and Microstrategy. In 2014, he founded neuland, a digital and strategy consulting company that, according to the ranking of the magazine "brandeins", is repeatedly among the best in Germany. As a serial entrepreneur and investor, he focuses on innovative technologies such as the Blockchain and the Internet of Things. The World Economic Forum (WEF) and Time Magazine presented the country with the "Technology Pioneer Award" in 2006. He is Senator in the Senat of Economics and leading the commission “Digital Future and Transformation”

The visionary Karl-Heinz Land, who sees himself as a digital evangelist, inspires thousands of decision-makers from business, politics and society year after year with keynotes and workshops and shapes their digital agenda. As a co-author, Land has published three groundbreaking management books:

▪ Digital Darwinism - The silent attack on your business model and your brand

▪ Dematerialization - The redistribution of the world in the age of digital Darwinism ▪ Digital branding - Digital branding in the age of digital Darwinism

▪ Earth 5.0 - provoking the future

With his new book "Erde 5.0 - Die Zukunft provozieren", Karl-Heinz Land addresses the general public and faces an ambitious task: how we can save the world through digitalization.